Allie Haroutunian

Cadillac is the most influential car brand you didn’t know you listened to.

With no money to license the songs, we had to get crafty. So, we pointed people to our playlists with a QR Code and headlines that couldn’t be ignored.

We covered NYC, ATL, LA, Detroit and Las Vegas with our message.

QR Codes lead you to these Spotify playlists.

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Made at Leo Burnett

ECD: Craig Crawford | Creative Director: Quoc Lu

Sr. Art Director: Austin Ho | Sr. Writer: Allie Haroutunian