How do you make a computer commercial for data scientists? You don’t.
You make an interactive puzzle-breaking film driven by data.
*Streaming on Peacock*
Finalist at Tribecca Film Festival
For the full website experience and to download the data challenges visit: hp.com/unlocked
Case Study
Unlocked Trailer
Our Unlocked Film is broken up into chapters with each chapter ending on a data science challenge. We created a single string-out of the film to be aired on Peacock that drives audiences to the website experience.
We made a set of tutorials with Head Data Scientist Ken Jee for those who need a little extra help through each challenge. These optional videos are companion materials to the Unlocked film experience. If you’d like to see each challenge tutorial, visit: hp.com/unlocked.
Photography
Made at Giant Spoon
Creative Director: Andrew Mellen | Senior Writer: Allie Haroutunian | Senior Art Director: Austin Ho
Series Writer: Laura Deeley | Director: Jonathan Pearson | Executive Producer: Jason Lau
Senior Producer: Sarah Novosad | Account Director: Jamie Samuel