Do you know where the words: tea, serve, hunty came from?
We partnered with Merriam-Webster to educate the public and give credit where credit’s due.
One Show Shortlist 2020
Shorty Awards finalist 2020
https://www.thankaqueen.com/
Together, with Merriam-Webster’s social accounts, we created the first ever #dragdictionary week: Thank A Queen.
Merriam-Webster’s lexicographers studied each word used in the campaign and gave us the history, rooting these words in facts.
Case Study Video
Made at The Many
Illustrator & Design: Jorge Andrade | Copy: Adam Wagner & Allie Haroutunian