We made Cadillac V-Series Racing famous. And took race fans into the pit lanes by giving them an all-access pass to the front row of Cadillac’s race program.
The channel blew up, growing from 10k followers to 100k+ followers in less than a year. Each post routinely gets 1,500 to 15,000 likes – an all-organic flex.
2023 Race Recap
Roar Out Loud Documentary
Race Announcements
Like a traveling gnome, the V-Badge was used to announce where we were racing next by highlighting an iconic part of the track or town. Fans couldn’t wait to see where the V-Badge would go next.
Live Race Coverage
We brought our followers onto the track with live updates edited on-site (while filming on a golf cart).
Made at Leo Burnett
CD: Stuart O’Neil | Sr. Art Director: Austin Ho | Sr. Writer: Allie Haroutunian